Shape the Environment for Your Innovation

Market access success now depends on your ability to influence the policy landscape, build coalitions, and engage stakeholders beyond traditional HTA and payer interactions. Our Policy and Advocacy services help you navigate complex political and regulatory environments, shape favorable conditions for your innovation, and build the relationships that accelerate access and drive long-term success. 

Strategic planning for pharmaceutical product pre-launching

Stakeholder Engagement and Intelligence

Stakeholder Mapping and Engagement Strategy

 Identify and prioritize key decision-makers, influencers, and advocates across the healthcare ecosystem. We map stakeholder networks including policymakers, patient organizations, clinical societies, payers, and regulators, then design targeted engagement strategies that build relationships and advance your objectives. 

 

Policy Intelligence and Monitoring 

Stay ahead of regulatory and policy changes that impact market access. Our intelligence services track legislative developments, HTA reforms, pricing policies, and reimbursement trends across markets, providing early warning and strategic guidance to adapt your approach proactively. 

Pre-launch planning for pharmaceutical product optimal positioning

Market Shaping and Coalition Building

Disease Awareness and Market Shaping Initiatives 

Create favorable market conditions before launch through strategic disease awareness campaigns and market education. Our initiatives raise understanding of unmet needs, establish treatment standards, and position your therapy category as a priority—preparing the ground for successful market entry. 

 

Coalition Building and Partnership Development 

Build powerful alliances with patient advocacy groups, medical societies, healthcare providers, and other stakeholders who share your goals. We facilitate coalition formation, manage partnership development, and coordinate collaborative initiatives that amplify your voice and strengthen your market access position. 

Government and Public Affairs

Government Affairs and Policy Advocacy 

Navigate interactions with government agencies, health ministries, and regulatory bodies to influence policy outcomes. We provide strategic counsel, facilitate meetings, and support advocacy efforts that promote favorable regulatory frameworks, reimbursement policies, and access pathways for innovative therapies. 

 

Public Affairs Strategy and Communication 

Develop and execute communication strategies that shape public discourse around your therapeutic area and innovation. From media engagement to stakeholder communication campaigns, we help you build credibility, manage reputation, and influence the broader conversation around healthcare priorities. 

Why It Matters

Policy and advocacy are no longer optional. They’re strategic imperatives. 

 

Without Effective Policy Engagement: 

  • Access is delayed or denied – Unfavorable policies create barriers that even strong clinical evidence cannot overcome 
  • Market conditions are hostile – Lack of disease awareness and stakeholder support undermines launch success 
  • Competitive disadvantage grows – Competitors who shape the environment gain first-mover advantages 
  • Long-term sustainability is threatened – Changing policies can erode established market positions 

 

Strategic Policy and Advocacy Deliver: 

  • Favorable market conditions – Proactive shaping creates receptive environments for your innovation 
  • Accelerated access – Strong stakeholder relationships smooth approval pathways and improve time to patient access 
  • Sustainable reimbursement – Policy influence protects pricing and coverage decisions over the long term 
  • Competitive differentiation – Leadership in policy discussions positions you as a partner in healthcare transformation 

Our Approach

We combine deep local relationships with strategic sophistication to deliver policy and advocacy that drives results.

Our teams bring: 

  • Established networks with patient advocacy organizations, clinical societies, policymakers, and healthcare stakeholders 
  • In-depth understanding of local political landscapes, healthcare priorities, and policy-making processes in key markets 
  • Integration with market access strategy, medical affairs, and communications to ensure alignment across all external engagement 
  • Experience supporting innovative therapies through complex policy environments including cell and gene therapies, digital therapeutics, and precision medicines 
  • Proven track record building coalitions, influencing policy outcomes, and shaping market conditions for successful launches, including 40+ successful disease awareness campaigns in the past 5 years 

 

Whether preparing the ground for launch, navigating policy challenges, or defending established positions, our policy and advocacy capabilities ensure you have the relationships, intelligence, and influence to succeed. 

 

Ready to shape the policy environment for your innovation?

Contact us to shape your policy approach.

PLG offers a broad, case-studied, challenging, strategic perspective with a strong practical as well as theoretical approach. It is the key to a holistic view of market access, while taking care of every detail.

Lead of Market Access Strategy & Operations

The research and intelligence services provided by your team have been invaluable. Their deep market insights, strategic analysis, and tailored recommendations have empowered us to make informed, data-driven decisions. The level of expertise, attention to detail, and proactive support truly set them apart as a trusted partner in navigating the complexities of market access.

Head of Market Access

We appreciate the style of communication, the ability of the team to recognize varying levels of expertise in the areas of innovation or therapeutic positioning, and generally taking the time to not only deliver output by agreed dates, but to take the appropriate amount of time to meet and ensure mutual understanding of key findings and outcomes.

Head of Market Access

Your research and intelligence services have been instrumental in guiding us through market preparation and launch. From in-depth market analysis to strategic insights, your team ensured we were fully equipped to navigate the competitive landscape.

New Product Planning Manager