General Mission
As a Regional Marketing Specialist, you will be responsible for executing regional marketing strategies that align with global objectives. You will work in a matrixed environment, collaborating with sales, sales operations, and global marketing teams to enhance brand visibility, customer engagement, and revenue growth in your region.
Key Responsibilities
- Strategic Campaign Execution:
Design and implement digital marketing campaigns across social media, email, and advertising platforms. Monitor and report on campaign performance metrics. - Social Media Management:
Manage regional social media channels, create engaging content, and interact with audiences to strengthen brand presence. - Marketing Technology Expertise:
Act as a super user for platforms like Pardot. Manage email campaigns, website updates, analytics, and webinars. - Event Support and Management:
Coordinate logistics with the global events director, liaise with internal teams and organisers, and provide on-site support when needed. - Marketing Analytics and Reporting:
Develop analytics frameworks to measure effectiveness across channels. Use insights to optimise future campaigns. - Content Management:
Maintain up-to-date and consistent marketing content across local channels. Track and calendarise all marketing activities.
Main Activities and Required Skills
- Market Understanding:
Gather market intelligence from regional leadership, analyse trends and customer feedback, and assess competitors. Provide input on sales enablement materials. - Marketing Plan and Execution:
Contribute to the regional marketing plan by collecting local needs and ideas. Coordinate execution with other marketing managers and the central marketing team. - Local External Communication:
Support the creation of local communication assets, including logos, templates, brochures, videos, and presentations, with help from the central marketing team. - Local Events and Webinars:
Assist in planning and executing local events and webinars, ensuring alignment with global standards and managing logistics and content. - Local Campaigns and Lead Management:
Support regional campaigns, manage distribution of materials, track engagement, and report findings. - Campaign Results and Lead Follow-up:
Qualify and follow up on leads generated from local marketing efforts. Collaborate with the CRM team to ensure accurate tracking and progression. - Global Campaign Deployment:
Ensure relevant global campaigns, events, and webinars are effectively deployed in the region by coordinating local participation and communication.
Required Knowledge and Soft Skills
- Strong understanding of PLG’s products, target audience, and market competition.
- Proficiency in communication channels such as social media, events, and advertising.
- Project management skills with the ability to handle multiple projects simultaneously.
- Familiarity with digital marketing platforms and CRM systems.
- Analytical mindset with proficiency in data analysis tools.
- Excellent verbal and written communication skills.
- Strong interpersonal skills and ability to work in cross-functional and international teams.
- High proficiency in English, both written and spoken.
- Strong writing, editing, and proofreading capabilities.
Career Path Opportunities
- Direct and indirect access to the role depending on experience and background.
- Opportunities for vertical growth within the marketing leadership structure.
- Horizontal development into global marketing, sales operations, or product management roles.