As a Regional Marketing Manager, you will play a pivotal role in executing localized marketing strategies that align with global objectives. Operating within a matrixed environment, you will collaborate closely with sales, sales operations, and global marketing teams to drive brand awareness, customer engagement, and revenue growth in your designated region.

 

Key Responsibilities

  • Strategic Campaign Execution: Develop and execute digital marketing campaigns across social media, email, and advertising platforms to promote service offerings, company insights, and events. Regularly analyze and report on campaign success metrics.
  • Social Media Management: Oversee regional social media channels, create engaging content, and respond to audience interactions to enhance brand presence.
  • Marketing Technology Expertise: Act as a super user for marketing platforms such as Pardot, managing email campaigns, website updates, and analytics. Lead the use and optimization of tools for webinar hosting and project manage all webinar-related activities.
  • Event Support & Management: Coordinate event logistics in collaboration with global events director, serve as a point of contact for internal teams and event organizers, and provide on-site support as necessary.
  • Marketing Analytics & Reporting: Develop and implement robust analytics to track and measure marketing effectiveness across multiple channels, including website engagement, digital ads, events, newsletters, and social media campaigns. Use insights to drive continuous improvement.
  • Content Management: Ensure all marketing content is current and consistent across local channels. Maintain detailed tracking and calendars for all marketing activities to enhance planning and coordination.

1.      Market understanding:

    1. Collect all the information about the local Market from the Region/Country Managing Director and his team; get their needs in terms of services to push and new services to promote
    2. Analyze market trends and customer feedback to inform product development and positioning
    3. Analyze competitors to develop a unique selling proposition.
    4. Provide input on sales enablement materials, identifying needs for additional resources such as brochures, presentations, and email templates.
    5. Marketing plan & execution: Contribute to elaborating the Marketing plan by collecting the needs and ideas of his/her Region, discuss ad validate them with  his/her management and the  Region/Country Managing Director. When validated, coordinate the execution of the plan in the Region with the other Marketing managers. More specifically, get the local content for any communication channel where it will be needed: local social media, local newsletters, and local events, local webinars. Coordinate the local actions through these channels with the support of the central MKT team in charge of external communication
    6. Local External communication:  Support the  Region/Country Managing Director in preparing the local communication assets with the support of the central MKT team for design: logos, templates, offline assets (including stands and brochures), online assets (including videos and social media assets), presentation documents, etc
    7. Local Events & webinars:  Support the  Region/Country Managing Director in preparing the local communication events, with the support of the central MKT team, applying the SOP and managing the local part of them: logistics, local communication, contribution with local content
    8. Local Campaigns & leads management:  Support the  Region/Country Managing Director in preparing the local campaigns, either specific to the Region, or based on the Global ones, applying the SOP. Oversee campaign material local distribution, managing engagement tracking and reporting findings.
    9. Campaigns & leads management – results: Qualify and follow up on local leads originated in the local Marketing actions and campaigns. Collaborate with the CRM team to monitor lead progression, ensuring data accuracy.
    10. Global actions to be deployed locally: in the case a global campaign, event, and webinar is relevant for his/her Region, the Regional Marketing Manager will inform the Region Managing Director and make sure it’s deployed in the Region. It can be by adding local contacts to a Global email, local participants to a Global event, etc.

Soft skills

Strong interpersonal and communication skills, with the ability to work effectively in a cross-functional team environment

 

Strong writing, editing, proofreading capabilities are mandatory.

328 Regional Marketing Manager

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