Group 10
Responsabilitities

ProductLife Group has known an incredible growth during the last years, and to make it possible we needed to reference and optimize our presence online. The Marketing Team has played and will be playing a key role in the development of the company in the near future, as our goal is to fulfill the targets displayed in our plan EnergiZe 2025.

In this context, the Digital Marketing Officer will translate the company strategy into concrete digital marketing actions and will make sure that the marketing targets are achieved.

Responsibilities:

  • Coordinate and oversee all aspects of our digital campaigns and display online advertising campaigns
  • Prepare accurate reports on our marketing campaign’s overall performance.
  • Identify the latest trends, tools and technologies enabling our work (emailing tools, webinars tools, lead generation tools)
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
  • Work with the team to brainstorm new and innovative growth strategies.

Activities:

The Digital Marketing Officer main activities are:

  • Developing and implementing comprehensive digital marketing programs and campaigns across all digital channels including web, SEO/SEM, database marketing, email, webinars and display advertising campaigns, in line with brand plans and business priorities
  • Work with content marketing and design teams to create suitable content for each stage of a customer’s digital journey
  • Reviewing and optimizing the design and content of all online assets including the company website
  • Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio
  • Working on Search Engine Optimization
  • Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

Group 13
Ideal Profile

  • Prior experience in a similar role is needed

Hard skills:

  • A good knowledge of various aspects of digital marketing including SEO, email marketing, webinar tools and organization, marketing automation, and digital marketing analytics tools such as Google Analytics.
  • Up-to-date on the latest trends and technologies in digital marketing.
  • Solid understanding of HTML and CSS

Soft skills:

  • Highly creative with excellent analytical abilities.
  • Excellent written & verbal communication skills
  • Creative thinker and problem solver

Digital Marketing Officer - V.I.E